Pollo Campero, a beloved fried chicken restaurant that originated in Guatemala, is set to expand across Tennessee, with new locations planned for Middle Tennessee, Memphis, and Knoxville. Known for its diverse menu featuring empanadas, yuca fries, and plantains, Pollo Campero has already established a foothold in Nashville and Madison, with a third location set to open in Smyrna this spring. The restaurant chain is actively seeking new franchise partners to drive its growth in the region.
According to Blas Escarcega, Pollo Campero’s director of franchise development, the decision to expand in Tennessee was influenced by the state’s growing population, particularly among Central American immigrants. Despite its roots in Guatemala, Pollo Campero chose to establish its first U.S. location in Los Angeles in 2002, signaling a commitment to providing authentic Central American flavors to American customers. The restaurant now boasts 93 locations across the U.S. and aims to add an additional 200 over the next five years.
With only 15 of its U.S. locations currently operating as franchises, Pollo Campero hopes to significantly increase the number of franchised restaurants. The company’s expansion in Tennessee will primarily be through franchising opportunities. This approach has already proven successful in the Nashville area, where franchisees were first introduced to Pollo Campero through their own Central American immigrant employees. This strategy of targeting Latin American immigrant populations while also seeking to broaden its customer base is a key part of the company’s growth plan.
Todd A. Price, regional reporter for the USA Today Network, has highlighted Pollo Campero’s ambitious expansion plans in Tennessee. With its eye-catching menu and dedication to providing authentic Central American cuisine, the fast food chain is poised to attract a diverse customer base and carve out a special place in the hearts of Tennesseans. As Pollo Campero continues to seek new franchise partners, potential investors and entrepreneurs have an exciting opportunity to be part of the brand’s future success in Tennessee and beyond.
For those interested in learning more about Pollo Campero’s franchise opportunities, staying informed about its expansion plans, or simply indulging in delicious Central American comfort food, visit Pollo Campero’s official website or nearest location. As the restaurant chain continues to bring a taste of Guatemala to the U.S., there’s no doubt that Pollo Campero will become a beloved addition to Tennessee’s vibrant food scene.
Source link
