Norma Watenpaugh, CEO of Phoenix Consulting Group, has been chosen to lead an international working group of experts to develop guidance on implementing collaborative ecosystems conforming to ISO standards. Ecosystems are becoming vital to organizational strategy and are expected to drive a third of the world economy by 2030. Watenpaugh’s extensive experience in building strategic partnerships led to her selection by the ISO 44001 technical committee. The technical report for ecosystem collaboration will allow organizations to create sustainable ecosystems based on collaboration principles.
“I am excited and honored to share my passion and experience in business collaboration to help companies succeed in their ecosystem strategies,” said Watenpaugh. She is joined on the working group by other renowned experts such as Greg Sarafin and Tammy Madsen, who bring valuable insights to the project.
Nicole Boston, ASAP President and CEO, expressed pride in working alongside leaders like Watenpaugh to advance alliance capabilities and unlock strategic value through partnership excellence. The guidance being developed will offer a comprehensive framework for establishing and optimizing complex collaborative networks, essential for driving growth, innovation, and resilience across industries.
Phoenix Consulting Group specializes in optimizing collaborative business relationships, helping companies accelerate revenue, tap into innovation, and access new markets through effective alliances and partner ecosystems. For more information about Phoenix Consulting Group and their services, visit http://www.phoenixcg.com. Stay tuned for updates on the development of the guidance for implementing collaborative ecosystems in line with ISO standards.
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