Backyard and Knowliom have joined forces to create the largest private sector cultural group in Saudi Arabia, with a total of 6 companies and 20 brands across four offices. This collaboration, operating under the theme “Two Sides to One Story,” aims to advance the cultural sector by offering a comprehensive ecosystem that supports cultural projects, provides services to institutions and brands, and celebrates Saudi Arabia’s cultural heritage.
The team behind this new cultural group is dedicated to elevating Saudi Arabia’s cultural sector and aligning with the goals of Vision 2030 to enhance cultural vibrancy and promote the Kingdom’s rich heritage. Each entity within the group will maintain its unique brand identity while working together to nurture talent, preserve heritage, and drive innovation.
With a deep understanding of Saudi Arabia’s cultural landscape and a commitment to fostering a strong sense of identity and community, this group is poised to lead the cultural renaissance happening in the Kingdom. Operating as the largest private sector consortium dedicated to the cultural sector, this alliance brings together over 200 professionals in four office locations to deliver exceptional cultural experiences and institutional assets that inspire, educate, and entertain.
To learn more about this exciting collaboration between Backyard and Knowliom, visit https://cah.sa/uniting-forces-knowliom-and-backyard-2/. Watch the video showcasing this partnership at https://mma.prnewswire.com/media/2484917/Uniting_Forces_Knowliom_Backyard.mp4 and view the photo and logo at https://mma.prnewswire.com/media/2484895/Knowliom_and_Backyard_Union.jpg and https://mma.prnewswire.com/media/2484896/Backyard_Knowliom_Logo.jpg, respectively.
Source: Knowliom; Backyard
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