Miss Grass, a prominent women-owned cannabis brand, has just announced the launch of their innovative advocacy campaign, “Faces of Cannabis,” in partnership with the purpose-driven cannabis dispensary Union Square Travel Agency (USQTA). The campaign is debuting with a two-week pop-up gallery at USQTA’s former location, aiming to challenge stereotypes caused by over 90 years of racially-fueled propaganda and media bias, which continue to harm cannabis consumers, especially in Black and Brown communities who bear the disproportionate burdens of the War on Drugs (Cummings, Ramirez, 2022).
With a diverse collection of portraiture and compelling narratives from New York cannabis consumers, “Faces of Cannabis” provides a platform for the wider community to advocate for normalization and share their personal experiences with the plant. The gallery invites visitors to add their own face to the mission by participating in the onsite portrait studio. Additionally, people nationwide can join the cause by sharing their face and story on social media using the hashtag #facesof????.
If you’re interested in participating, you can visit the gallery at 62 E 13th Street NY, NY (Union Square Travel Agency’s former spot) from December 6-20, 2023, between 12PM-8PM daily. Attendees (21+) can reserve a free visit to the gallery at facesofcannabis.eventbrite.com, and walk-ins are also welcome with registration at the door.
Miss Grass is dedicated to helping the world “Get Good at Weed” and their content and products are designed to enhance the moment, connect with inner and outer worlds, and empower their community to make informed choices for their life, health, and wellbeing, all in the spirit of conscious consumption. For more information on Miss Grass and their products, please visit missgrass.com.
Union Square Travel Agency: A Cannabis Store is a purpose-driven cannabis dispensary that redirects more than half of all proceeds to the not for profit, The Doe Fund. They are committed to giving back and believe in the legalization of cannabis, as well as in repairing the damage done by the War on Drugs. The dispesnary supports BIPOC and woman-owned brands, hires formerly incarcerated and legacy operators, and is dedicated to serving a diverse clientele with quality products and an emphasis on design, innovation, and education.
Be sure to visit the “Faces of Cannabis” gallery and participate in this important advocacy campaign for cannabis normalization.
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