Emmy-Award winning actor and comedian Sam Richardson teams up with Detroit football legend Barry Sanders to showcase the best of Detroit ahead of the NFL Draft presented by Bud Light. The campaign, a collaboration between Pure Michigan and Visit Detroit, highlights the cultural richness of the city while emphasizing its appeal as a place to live, work, and play.
Throughout the campaign, Richardson takes viewers on a tour of Detroit, sharing his top picks for things to do, places to see, and people to meet. From Planet Ant Theatre to Hot Sam’s, he showcases the vibrant arts, entertainment, and culinary scene that Detroit has to offer. Alongside special guest Barry Sanders, Richardson reflects on the city’s global influence and its welcoming community.
As the campaign unfolds, viewers can catch :15 and :30 spots on various platforms such as Amazon, ABC, ESPN, and TikTok. Additionally, content will be shared on social channels of key partners, including Pure Michigan, Visit Detroit, Sam Richardson, and Barry Sanders. The goal is to inspire visitors to experience the excitement of Detroit, both during the NFL Draft and beyond.
Michigan, with its two peninsulas offering a mix of outdoor resources and urban experiences, is positioned as a prime destination for travelers and residents alike. The state’s commitment to economic growth and job creation is underscored through initiatives aimed at attracting talent and fostering a vibrant business environment.
Detroit, known for its passionate sports fans and centralized sports venues, sets the stage for the 2024 NFL Draft. With the main stage in Campus Martius and additional viewing areas in Hart Plaza and South Woodward Corridor, the city is gearing up to host a memorable event. Visitors can learn more about the draft and plan their trip by visiting michigan.org/2024Draft, visitdetroit.com/2024nfldraft, or nfl.com/draft.
The Michigan Economic Development Corporation (MEDC) and Visit Detroit are at the forefront of promoting the state’s economic growth and tourism. By showcasing the best of Detroit through campaigns like this one, they aim to highlight the diverse offerings of the city and the broader Michigan region.
For those looking to immerse themselves in the dynamic culture and opportunities that Michigan has to offer, this campaign serves as a compelling invitation. Whether you’re a sports enthusiast, a business traveler, or a leisure seeker, Detroit and Michigan await with open arms, ready to showcase their unique charm and vitality.
Source link
