Medscape Global Introduces Innovative Programmatic Offering for Targeted HCP Engagement in UK, EU, and Canada

ers with PulsePoint’s programmatic advertising platform to provide a unique and effective way for marketers to connect with healthcare professionals.

Medscape Extend will provide marketers with the ability to reach over 400,000 verified healthcare professionals across the UK, EU, and Canada. This includes doctors, nurses, pharmacists, and other HCPs who rely on Medscape for their clinical information and professional development needs. By leveraging Medscape’s extensive reach and PulsePoint’s advanced technology, marketers can now target their messages with precision and confidence, knowing that they are reaching the right audience at the right time.

This innovative solution comes at a time when reaching healthcare professionals has never been more important. As the healthcare landscape continues to evolve, marketers are constantly seeking new ways to engage with HCPs and provide them with valuable information about their products and services. Medscape Extend meets this need by offering a streamlined and effective way to deliver targeted messages to HCPs in a digital environment where they are already active and engaged.

The integration of Medscape’s verified HCP members with PulsePoint’s programmatic advertising platform ensures that marketers can access a high-quality audience that is both large in scale and highly engaged. This gives marketers the confidence that their messages are reaching the right people and are being received in a trusted and relevant context. By utilizing this integrated approach, marketers can maximize the impact of their marketing efforts and drive meaningful engagement with healthcare professionals.

Medscape Extend also offers marketers the flexibility to tailor their messages to specific HCP audiences based on specialty, location, and other relevant criteria. This level of customization ensures that messages are not only reaching the right audience but are also resonating with them in a meaningful way. Marketers can utilize this flexibility to craft messages that speak directly to the needs and interests of different segments of the healthcare professional audience, leading to greater impact and effectiveness.

In addition to reaching healthcare professionals with precision and relevance, Medscape Extend also offers marketers the ability to measure the effectiveness of their campaigns through comprehensive reporting and analytics. This allows marketers to gain valuable insights into the performance of their messages and make data-driven decisions to optimize their outreach efforts.

Overall, Medscape Extend represents a significant advancement in the ability for marketers to connect with healthcare professionals in the UK, EU, and Canada. By leveraging the power of Medscape’s highly engaged and authenticated HCP members and PulsePoint’s advanced programmatic advertising platform, marketers can now reach their target audience with precision, relevance, and impact. This innovative solution provides a new standard for reaching healthcare professionals in the digital age and opens up a world of possibilities for marketers looking to engage with this crucial audience.

In conclusion, Medscape Extend is poised to revolutionize the way marketers connect with healthcare professionals and is an exciting development for the healthcare marketing industry. With its ability to provide precision targeting, audience customization, and comprehensive analytics, Medscape Extend offers a powerful and effective solution for reaching and engaging with healthcare professionals in the UK, EU, and Canada. Marketers can now take advantage of this innovative solution to deliver their messages with confidence and maximize the impact of their marketing efforts.

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