McAlister’s Deli, a part of the GoTo Foods portfolio, celebrated its achievement of surpassing $1 billion in systemwide sales last year. This milestone comes after 35 years of hard work and dedication, with the brand now focusing on reaching the next billion in sales. Chief Brand Officer Mike Freeman attributes this success to the loyalty program, catering services, and operational improvements that have been implemented.
With over 530 stores open across 29 states, McAlister’s Deli is known for its sweet tea, Giant Spuds baked potatoes, and now its catering options for all dayparts, including breakfast. The brand has seen success with its franchise model, with average net sales of $1.9 million across 431 franchised units in 2022.
The cost to open a McAlister’s Deli unit ranges from $1.4 million to $2.3 million, and the brand has a strong development pipeline for the next five years. New franchisees are attracted by the brand’s record-setting new store openings and the opportunity to be part of a growing system.
In response to changing consumer preferences, McAlister’s is focusing on digital sales and convenience. The brand has introduced a pickup window option where customers can order through the app, pull up to the restaurant, and collect their meals without leaving their vehicles. Additionally, McAlister’s is adding a table service option for guests who prefer to order from their tables.
Looking ahead, McAlister’s Deli aims to continue its growth and innovation in the restaurant industry. The brand’s flexibility in meeting consumer needs and its commitment to operational excellence are driving factors in its success. With a focus on quality food, efficient service, and expansion opportunities, McAlister’s is well-positioned for continued growth in the coming years.
As part of the GoTo Foods family, McAlister’s Deli is set to remain a leader in the fast-casual dining sector. With a strong franchise model, a dedicated team, and a focus on customer satisfaction, the brand is on track to achieve even greater milestones in the future.
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