Mucho Gusto is a fast-casual Mexican restaurant concept where “Mex to Your Specs” isn’t just a tagline—it’s the whole experience. Guests build burritos, bowls, tacos, tostadas, or salads exactly how they like them, with options ranging from fresh salsas and guacamole to a side of beer or margaritas. Catering brings the fiesta anywhere it’s needed.

Founded in Eugene, Oregon in 2001, the concept has built a reputation for clean, honest food, a lively atmosphere, and genuine hospitality. With two established locations, Mucho Gusto began offering franchise opportunities in 2025, presenting entrepreneurs with a proven model in the growing fast-casual sector.

The brand’s signature “Mex to Your Specs” service format invites every guest to build their meal exactly the way they want it, whether that means extra salsa, no cilantro, or a fully loaded tostada. Known for combining flavorful food with a playful dining experience, Mucho Gusto has created a loyal following and a scalable franchise opportunity for those seeking entry into a dynamic restaurant category.

Why Mucho Gusto?

• Authentic, memorable cuisine: Our menu is rooted in real Mexican flavors — vibrant, high-quality ingredients, mouthwatering tacos, tortas, salsas, and more. Every bite brings customers back for more.

• Proven business model: With an established system in place, franchisees benefit from streamlined operations, strong support, and training to ensure consistency, quality, and efficiency from day one.

• Vibrant brand identity: From our design aesthetic and upbeat atmosphere to our community-oriented approach, Mucho Gusto is more than a restaurant — it’s a destination people love to share.

• Growing demand: Mexican cuisine remains one of the most popular and expanding segments in dining. We offer a fresh take that satisfies cravings for authenticity, value, and fun.

• Strong support: As a Mucho Gusto partner, you’ll receive guidance on site selection, marketing, menu development, staff training, and supply chain — all designed to set you up for success.

Your Opportunity

• Competitive startup costs with clear financial projections.

• Ongoing support from a passionate team with industry experience.

• Territory availability in promising markets — with the potential to make real impact.

If you love vibrant food, energetic people, and a chance to build something truly flavorful, Mucho Gusto is your next big move. Submit the inquiry form, and someone from the Mucho Gusto franchise team will reach out to you shortly.