Linda Chadwick has had an impressive career trajectory, starting at Burger King and now leading Rita’s as CEO. Since taking on the role in 2017, she has focused on growth and innovation to ensure the brand’s success.
Under Chadwick’s leadership, Rita’s has grown by almost 140 locations and increased sales by 9% year-over-year, reaching $182.2 million. She has implemented new processes to improve operational efficiencies and prioritize franchisee profitability, emphasizing the importance of creating a successful partnership.
One key area of focus for Chadwick has been technology, with Rita’s developing a standardized point-of-sale system, an app for online ordering, and a kitchen display system for operational improvements. These advancements have made it easier for franchisees to manage their businesses and adapt to changing consumer preferences.
In addition to technological updates, Chadwick has introduced key performance indicators to drive a culture shift within the organization. By prioritizing same-store sales growth, EBITDA growth, unit growth, and zero-based budgeting, she aims to position Rita’s for continued success in the competitive restaurant industry.
Chadwick has also embraced flavor innovation, partnering with popular brands like Sour Patch Kids, Kool-Aid, and Nerds to create exciting new offerings. This commitment to keeping flavors fresh and engaging has helped Rita’s remain a popular destination for consumers, even during challenging economic times.
Looking ahead, Chadwick is focused on strategic growth, aiming to expand Rita’s presence to 50 states while maintaining a focus on product quality and distribution. By growing smart and leveraging the brand’s reputation for delicious frozen treats, she is confident in Rita’s ability to thrive in the market.
For more information on Rita’s and Linda Chadwick’s leadership, contact Alicia Kelso at the provided contact information.
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