The Kinetix Group (TKG) has been named a finalist for Market Access Agency of the Year in the 2024 MM+M Awards, recognizing outstanding creativity and effectiveness in healthcare marketing and communications. Co-founder and president Sarah McNulty expressed gratitude for the recognition, highlighting the team’s dedication to empowering informed decision-making and access to patient care. Co-founder and chairman John Strap emphasized the innovative approaches TKG has taken in response to the evolving landscape of the healthcare industry.
With a focus on rare diseases, biosimilars, gene editing, and the changing dynamics between health systems and payers, TKG has worked closely with its AOR partners to identify brand opportunities, revamp payer marketing strategies, and develop unique execution models. CEO of Petauri, Dan Renick, praised TKG’s market access work and its contribution to the remarkable growth experienced in 2023 and continuing into 2024.
The MM+M Awards involved over 90 industry experts who reviewed a record number of entries, showcasing the competitiveness of the field. TKG, as a subsidiary of Petauri, utilizes its market access expertise, strong industry connections, and deep understanding of the healthcare ecosystem to provide impactful solutions for its clients. Specializing in organized customers, market access, and real-world evidence, TKG is dedicated to helping life science companies effectively engage with health system and payer customers.
For more information about The Kinetix Group and their recognition as a Market Access Agency of the Year finalist, visit their website at http://www.thekinetixgroup.com. Click here for the original press release and to view The Kinetix Group’s logo.
SOURCE: The Kinetix Group
[Image: The Kinetix Group Logo]
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