In the first half of 2024, Juice It Up experienced significant growth with same-store sales increasing by nearly 7% and total system sales up by 9%. The brand successfully opened three new locations in Long Beach, Bakersfield, and Reedley, California, with plans for an additional nine locations by the end of the year. With over 30 locations in the pipeline, Juice It Up is on track to reach its 100-location milestone by the end of 2024, positioning itself to exceed its goal of 200 units by 2028.
CEO and President Susan Taylor expressed satisfaction with the strong start to the year, highlighting the brand’s commitment to innovative and delicious menu offerings, as well as its appeal to both new franchisees and experienced multi-unit operators. The company’s focus for the second half of the year and beyond is centered on entering new markets, attracting new guests, and gearing up for its 30th year in business in 2025.
Co-chairman and co-owner Chris Britt shared his optimism for the future, noting that Juice It Up is poised to maintain its momentum through the rest of the year. The brand plans to introduce new food and snack items, as well as expand its açaí and superfruit bowl category, in order to capitalize on growth opportunities within its franchise system.
Juice It Up’s success in the first half of 2024 is a testament to its dedication to providing quality products and a compelling franchise opportunity. With a strong focus on menu innovation and franchise development, the brand is well-positioned to continue its growth trajectory in the coming months. Keep an eye out for new Juice It Up locations opening near you as the brand expands its footprint and celebrates its upcoming milestone anniversary.
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