Joe & The Juice is shaking things up with their latest campaign, “Get Chic For Breakfast,” featuring none other than Paris Hilton and Alix Earle. These two influential personalities met up at Joe & The Juice in The Angels and bonded over the new Eggcado Breakfast Sandwich. The campaign aims to make breakfast the trendiest and most exciting meal of the day, bringing people together over delicious food.
As part of their breakfast takeover, Joe & The Juice has introduced a new breakfast menu, including the Eggcado Breakfast Sandwich, the Slab Breakfast Sandwich, and the Eggcado Breakfast Bowl. The Eggcado Breakfast Sandwich is a unique combination of fresh cage-free hard-boiled egg mousse, low-fat mayo, avocado, tomato, spinach, and Joe’s signature Spicy Sauce. It’s the perfect option for those looking to start their day in a chic and delicious way.
“We’re thrilled to launch this campaign with Paris and Alix as we continue to expand our breakfast offerings. This partnership perfectly captures the essence of Joe & The Juice and our commitment to bringing people together over breakfast,” says Casper Garnell, Global VP of Brand & Communications at Joe & The Juice. The ‘Get Chic for Breakfast’ campaign is now live on Instagram and TikTok, showcasing the glamour and excitement of enjoying breakfast together.
The behind-the-scenes work for this campaign was meticulously curated, with a talented team bringing the vision to life. From the creative direction by Kingsland to the production by David Katz and Santho Goonewardene, every detail was carefully crafted to make this campaign truly special. The photography by Andrew Shankweiler and the art direction by Kate Van Egmond added an extra touch of elegance to the overall look and feel of the campaign.
To see the magic come to life, be sure to check out the campaign video on YouTube at https://www.youtube.com/watch?v=V7hEZxfNJ6c. Get inspired to make your breakfast the chicest meal of the day with Joe & The Juice and join Paris Hilton and Alix Earle in getting chic for breakfast.
Media inquiries regarding the campaign can be directed to Juliana Goldman at Potion PR. For those interested in learning more about Joe & The Juice’s breakfast offerings and latest campaigns, be sure to follow them on social media. Together, let’s make breakfast the most exciting and fashionable meal of the day!
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