Jetset Pilates, founded by Tamara Galinsky, offers a unique blend of traditional Pilates and reformer machines for a more intense workout experience. The brand has seen significant growth since starting its franchising journey in 2022, with 15 locations and over 50 signings. To meet the increasing demand, Jetset has expanded its team with experienced executives in franchise development and services.
Originally starting in Miami in 2010, Jetset Pilates catered to snowbirds and tourists with walk-in sessions. As the brand expanded to new locations, it began offering memberships to attract a broader customer base while maintaining its luxury feel at an affordable price point. With locations across South Florida and plans to open in New Jersey, New York, California, Texas, and even internationally in Melbourne, Australia, Jetset Pilates is making a name for itself in the competitive Pilates studio space.
Jetset Pilates faces challenges with finding real estate for new studio openings, given the space requirements for its 16 reformer machines. Despite this, the brand is meeting demand by increasing the number of reformers in its units to accommodate more clients. The first franchised studio in Fort Lauderdale, Florida, exceeded expectations by reaching $100,000 in revenue within the first three months, showcasing the franchise’s potential for success.
With an initial investment range of $394,000 to $680,000, Jetset Pilates offers an attractive opportunity for franchisees looking to enter the fitness industry. The brand has seen organic interest from potential franchisees nationwide, thanks to its unique workout offering and strong brand reputation. Galinsky looks for franchisees who share her passion for the business and strives to continue expanding in prime locations with a focus on differentiation from competitors.
Jetset Pilates’ growth and success demonstrate its potential to become a prominent player in the Pilates studio market. By combining traditional Pilates with reformer machines and prioritizing affordability without compromising luxury, the brand appeals to a wide range of clients seeking a challenging and rewarding workout experience. Franchisees can benefit from the brand’s established reputation and business model, making Jetset Pilates an enticing opportunity for fitness entrepreneurs.
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