Fun meets stress at the fast-growing franchise.
By Andrew Carlo
iSmash, a rage room franchise that allows customers to relieve stress by smashing items in a controlled environment, is hitting its stride rapidly.
The company announced the sale of its 50th franchise unit, now set to open in Huntington Beach, California. This follows the selling of 37 new franchises over the past 6 months.
“Reaching 50 units is a proud moment for iSmash and speaks to the demand for immersive entertainment experiences that provide an escape from the everyday,” said Steven Shortino, founder and CEO of iSmash. “Our franchisees are at the heart of our growth, and we’re thrilled to support a passionate network of entrepreneurs who believe in our vision.”
iSmash said it is “dedicated to making an impact through a mix of high-energy activities,” including a rage room, black light splatter painting, and axe throwing. Activities are available for families, friends, and coworkers with users As a brand, iSmash is dedicated to making an impact through a mix of high-energy activities—Rage Room, Black Light Splatter Painting, and Axe Throwing—offering high-margin experiences that resonate with families, friends, and coworkers with fun meeting stress through smashing old, unwanted items.
Franchisees Melissa Matassa of Farmingdale, New York, and Robert Knapp of Tampa, Florida, are experiencing firsthand the unique success that iSmash offers.
“My first impression of the business model left me intrigued to investigate and understand more,” Matassa said. The franchisee opened her Farmingdale location in January 2024.
“After visiting the Syracuse store and meeting Steve and Jacquie, I knew I wanted to be part of iSmash,” she said. “I am supported, encouraged, and continue to share the family-friendly vision in my location. I believe iSmash has only just begun, and I am completely satisfied with my decision to join this team!”
Knapp launched an iSmash location in Tampa in August 2023.
“The franchise is well run, we have support from leadership, and a business model built for success,” Knapp said. “All the experiences are in mainstream culture right now, so strike while the iron is hot! You won’t be sorry.”
According to iSmash, it provides franchisees with a proven playbook that includes support in site selection, construction management, marketing, and an efficient supply chain, all while keeping start-up costs competitive. For more information about iSmash and franchise opportunities, visit ismashfranchise.com.
“Franchisees often see immediate results,” Shortino noted. “We’re making a name for ourselves not only because of the concept but because of the success our franchisees are experiencing from day one.”
