IQM Names Anil Dobhal Head of Healthcare

IQM, a leading global media buying platform, has recently appointed Anil Dobhal to the role of Head of Healthcare for Product and Tech. With over a decade of experience in healthcare advertising and technology, Dobhal will be overseeing the enhancement of IQM’s healthcare product and platform.

Founded in 2014, IQM initially focused on political-first programmatic media buying but has since expanded to various verticals including healthcare, auto, and retail. Dobhal’s primary responsibility will be to collaborate with the core product and technology teams to develop a scalable healthcare-focused DSP. He will also work on expanding and enhancing IQM’s comprehensive solution for healthcare advertising, covering data, planning, targeting, optimization, reporting, and insights.

IQM CEO Kris Qiu expressed excitement about Dobhal joining the team, citing his expertise in product and technology as well as his track record of helping startups scale and grow. Dobhal’s background includes serving as the Chief Technology Officer at Doceree, a pharmaceutical advertising and healthcare marketing company, where he managed a team of over 60 individuals in the product and engineering division.

With a background that includes roles at Times Internet Limited and Expedia, Dobhal brings a wealth of experience to his new position at IQM. He expressed enthusiasm for the innovative projects IQM has planned for the healthcare sector and looks forward to contributing his expertise to drive growth and value for the company.

IQM’s platform enables advertisers in regulated verticals to leverage their data for more informed ad buying decisions. By utilizing a combination of proprietary AI-driven audience intelligence and top-tier third-party data sources, advertisers can create precise audience segments that align with their target demographics. This results in more accurate forecasting, budgeting, and targeting, leading to campaigns that perform better across various screens and formats.

The addition of Anil Dobhal to IQM’s leadership team signifies a strategic move towards enhancing the company’s healthcare advertising capabilities. With his extensive experience and passion for innovation, Dobhal is poised to drive significant growth and innovation in the healthcare sector for IQM.

For more information about IQM and its offerings, visit their website at http://www.iqm.com.

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