The First Frankfurt Dragon Boat Festival 2024, sponsored by HONGQI, was a resounding success, bringing together 22 teams from various countries to compete in a thrilling race on the Main Riverside in Frankfurt, Germany. Esteemed guests such as Chinese Ambassador Wu Ken, Consul General Huang Yiyang, and Mayor Mike Josef graced the event, emphasizing the cultural exchange and friendship between China and Germany.
The festival not only showcased the excitement of dragon boat racing but also featured a range of dynamic performances, from martial arts to traditional Chinese Hanfu parades, adding a multicultural touch to the celebrations. HONGQI’s sponsorship of the event highlighted the brand’s commitment to expanding its presence in the European market, with the HONGQI E-HS9 capturing the attention of many with its Chinese design and exquisite craftsmanship.
Consul General Huang Yiyang underscored the significance of the event in enhancing cultural exchanges and mutual understanding between China and Germany, while also spotlighting the collaboration between the two nations in the automotive industry. The introduction of HONGQI’s new energy vehicles in the German market signifies a step towards sustainable practices and joint efforts in combating climate change.
Looking ahead, HONGQI plans to introduce new models like the HONGQI EH7 and EHS7 in 2024, promising users across Europe, including Germany, a luxurious driving experience and the assurance of a “better ride, better life.” The visibility and positive reception of HONGQI at the event signal a bright future for the brand in the European market.
For a glimpse of the festivities and the highlighted HONGQI E-HS9, check out the photo attached. Join us in celebrating the success of the First Frankfurt Dragon Boat Festival 2024 and the enduring friendship between China and Germany. Here’s to more cultural exchanges and collaborative efforts in the automotive industry, driving towards a sustainable future together.
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