QINGDAO, China, July 12, 2024 – Hisense, a global home appliance and consumer electronics brand, partnered with the UEFA Foundation during the EURO 2024 tournament to launch the “Faith In Young Champions” initiative. Through innovative robots, children from 22 countries were able to virtually connect with 23 matches, experiencing the event despite physical limitations. The initiative allowed children to interact with players and teams, bringing the passion of live football to those who may not have had the opportunity otherwise.
Hisense’s commitment to improving children’s lives globally was showcased through the donation of interactive displays to a hospital in South Africa. The children had the chance to learn about the technology and use it in their daily activities, making processes more electronic and convenient. The UEFA Foundation, which aligns with Hisense’s values of youth care and social responsibility, also supported the initiative with the “BECAUSE EVERY CHILD IS A CHAMPION” slogan at the matches.
Carine Nkoue, General Secretary of the UEFA Foundation, highlighted the importance of football in creating solidarity projects for those in need. Hisense’s collaboration with the UEFA Foundation demonstrates a commitment to social responsibility and philanthropy, with a focus on enhancing healthcare and education standards worldwide. The company’s involvement in public welfare activities through world-class sports events reflects its dedication to making a positive impact beyond product sponsorship.
Hisense’s global reach in diverse industries allows them to support public welfare initiatives in various regions. Through partnerships with organizations like the UEFA Foundation, Hisense aims to continue advancing their philanthropic efforts and providing benefits to communities globally. Hisense’s expertise in multimedia products, home appliances, and IT intelligent information has positioned them as a leading brand in the global market.
To learn more about the “Faith In Young Champions” initiative, watch the mini documentary here: [insert link to video]. For a visual insight into the welfare initiative, view the photos here: [insert link to photo].
For more information on Hisense and their commitment to social responsibility, visit their website. Stay tuned for future collaborations between Hisense and the UEFA Foundation as they work together to make a positive impact on communities worldwide.
Source link
