Hisense, a global leader in home appliances and consumer electronics, recently announced their ambitious growth plans at the Partner Conference in Berlin. Fisher Yu, President of Hisense Group, outlined strategic upgrades focused on brand elevation, scenario-driven products, industrial structure optimization, and global expansion.
One of the highlights of the conference was the introduction of a multi-brand strategy, signaling a shift towards diversification in the market. Hisense’s commitment to innovation and user-centricity has paid off, with the company achieving significant revenue growth and market share in the first half of 2024.
In the keynote address, Mr. Yu emphasized the importance of “User-centric Technology” and “Ultimate Quality” in product development. Hisense aims to create smart home experiences that go beyond individual products, focusing on cross-platform compatibility, security, and AI integration to meet and exceed user needs.
To maintain their competitive edge, Hisense is upgrading Standalone End Devices to Holistic System Solutions, with a focus on sustainability and a wide range of applications. The company is actively developing businesses in smart transportation, smart buildings, healthcare, energy management, and automotive electronics to stay at the forefront of sustainable development.
As part of their global expansion strategy, Hisense is upgrading regional operation centers and investing in local talent to cater to specific needs in different markets. Their sponsorship of UEFA EURO 2024™ is a testament to their commitment to connecting with global audiences and pushing boundaries in home appliance technology.
Overall, Hisense’s vision for the future is one of growth, innovation, and sustainability. With a strong foundation and a focus on customer satisfaction, the company is well-positioned to continue its success in the global marketplace.
For more information about Hisense and their latest updates, visit their website.
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