Hisense, one of the global leaders in home appliances and consumer electronics, has introduced its new tagline “Hisense, More Than a Brand” during the recent UEFA EURO 2024™ event. This latest brand initiative showcases Hisense’s commitment to building a strong global presence through strategic sports marketing investments. The tagline was prominently displayed alongside the Hisense, ASKO, and Gorenje brands, highlighting the company’s dedication to long-term football partnerships.
This move represents a shift in Hisense’s messaging from previous campaigns, with a focus on display technology and smart home devices. As a result of its sustained sports sponsorship efforts, Hisense has seen a significant increase in global brand awareness, reaching 54% in 2023. The company’s market share in global TV volume and revenue has also seen growth, with Hisense now being ranked as the second-largest TV brand worldwide and the number one provider of 100-inch TVs.
Hisense Group follows a multi-brand strategy, incorporating various brands such as Toshiba TV, Kelon, Gorenje, and ASKO. This approach has allowed Hisense to cater to different market segments and meet the diverse preferences of its target audience. With a global network spanning 34 industrial parks, 26 R&D centers, and 64 overseas offices, Hisense is well-equipped to develop cutting-edge products, enhance production efficiency, and tailor marketing strategies to specific regions.
Recognizing the importance of technological innovation, Hisense continues to invest in research and development to create innovative products that enhance consumers’ lives. The company’s recent focus on “user-oriented technology” and “ultimate quality” underscores its commitment to meeting customer needs. By adopting a “user-centric, scenario-based strategy,” Hisense aims to gain deeper insights into consumer preferences and deliver products that exceed expectations.
Beyond product excellence, Hisense places great emphasis on responding to regional preferences, optimizing its supply chain, and fostering strong communication channels under the “local for local” leadership approach. This customer-centric mindset has solidified Hisense’s position as a leading international brand that integrates advanced technology into everyday lifestyles.
With a strong track record of success and a dedication to continuous innovation, Hisense is poised to maintain its position as a global powerhouse in the home appliance and consumer electronics industry. As a key player in the market, Hisense’s commitment to quality, technology, and customer satisfaction sets it apart as a brand that truly goes above and beyond expectations.
For more information about Hisense and its latest initiatives, visit their official website and follow them on social media for updates on their products and services.
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