Hisense, a global leader in home appliances and consumer electronics, has recently unveiled its new brand tagline, “Hisense, More Than a Brand.” This new slogan was prominently featured during the UEFA EURO 2024™ matches, solidifying Hisense’s commitment to establishing a strong global presence through strategic sports marketing investments.
The evolution of Hisense’s messaging has been evident in their sponsorship of major football events. From “Hisense TV #2 GLOBALLY Hisense TV #1 IN CHINA” at the FIFA World Cup 2022™ to “Never Settle for No. 2 Globally” at UEFA EURO 2024™, the company has consistently increased its global brand awareness. This has been reflected in their impressive market shares, with Hisense currently ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs.
Through a multi-brand strategy that includes brands like Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, and more, Hisense Group has been able to cater to diverse consumer needs in various markets. With a robust global network comprising 34 industrial parks, 26 R&D centers, and 64 overseas offices, Hisense is well-positioned for rapid international expansion.
In an effort to become a world-class enterprise, Hisense has focused on technological innovation and user-centric product development. By investing in R&D and implementing a “user-centered, scenario-driven strategy”, the company aims to create cutting-edge products that improve the lives of consumers around the world.
What sets Hisense apart is its commitment to understanding local consumer preferences and adapting its supply chain accordingly. By prioritizing a “local for local” approach, Hisense has established itself as a leading international brand known for embedding innovative science and technology into the daily lives of its customers.
With a strong focus on user-centric technology and ultimate quality, Hisense continues to push the boundaries of innovation in the home appliance and consumer electronics industry. As an official partner of UEFA EURO 2024™ and with impressive market rankings, Hisense is well on its way to becoming a globally recognized brand.
For more information about Hisense and its range of products, visit their official website. Join the conversation on social media by following Hisense on Facebook, Twitter, and Instagram.
Photo: https://mma.prnewswire.com/media/2454912/Hisense_tagline_UEFA_EURO_2024.jpg
(Source: PRNewswire)
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