Hisense Unveils New Branding Initiative at UEFA EURO 2024™
Hisense, a global leader in home appliances and consumer electronics, recently introduced its new slogan “Hisense, more than just a brand” at the UEFA EURO 2024™ matches. This significant branding initiative highlights Hisense’s dedication to building a strong global presence, especially through its sports marketing investments and football partnerships.
The company’s message has evolved with its global ambitions and football sponsorships, moving from previous slogans to the current motto “Never Settle for Global Second Place”. Hisense’s long-term sports sponsorship strategy has significantly increased global brand awareness, with a 54% recognition rate according to Ipsos 2023. The company’s global TV shipment volume and revenue shares have also been impressive, leading to a No. 2 ranking in TV shipments worldwide.
Hisense’s multi-brand strategy includes other well-known brands such as Toshiba TV, Kelon, and ASKO. This diverse brand portfolio allows the company to cater to different market segments and consumer preferences effectively. Through rapid international expansion and investment in research and development, Hisense aims to create innovative products that enhance users’ lives. The company’s user-centered strategy focuses on understanding consumer needs and delivering the highest quality products.
Beyond superior picture quality and performance, Hisense prioritizes meeting diverse user needs by customizing supply chain processes and building strong communication ties. This approach has transformed Hisense into a leading international brand that brings innovative technology into the lives of consumers worldwide.
With a presence in over 160 countries, Hisense is recognized for its excellence in multimedia products, home appliances, and intelligent information technology. The company’s commitment to innovation and customer satisfaction has solidified its position as a top global brand in the consumer electronics industry.
For more information about Hisense and its latest branding initiative, visit the company’s official website or follow them on social media for updates and news.
Photo: https://mma.prnewswire.com/media/2454912/Hisense_tagline_UEFA_EURO_2024.jpg
(Source: PRNewswire)
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