Hisense, a leading home appliance manufacturer, has been ranked the number two global brand for TV shipments by hitting a volume of 25.9 million in 2023 across global markets. According to the ‘2023 Monthly Report of Global TV Shipment Volume of TV Brands’ by market research institute AVC Revo, Hisense is the only brand in the top five to grow over the past six years.
At present, Hisense is focusing on expanding its operations and optimizing its global presence, with 34 industrial parks, 25 R&D centers, and 66 overseas offices. With an emphasis on the Middle East and North Africa (MENA) region, Hisense has seen remarkable growth in the area, with a revenue increase of more than 335% since 2018 and a 177% jump in brand equity during the same period. The company is planning to open new production facilities in North Africa and the Levant region, and launch flagship stores across countries in the GCC and Levant.
Recognizing the unique market preferences in the MENA region, Hisense plans to establish a dedicated R&D Center in Dubai. This center will help in developing innovative products specifically tailored for the region’s consumers.
In response to its success, Hisense recently showcased its leading technology products at CES 2024, garnering over 30 awards for excellent innovation and performance for its ULED X TV and Laser TVs. As an official sponsor of EURO 2024, the brand is planning to introduce cutting-edge TV products for immersive gaming and viewing experiences.
Hisense, in operation since 1969, operates in over 160 countries, specializing in multimedia, home appliances, and IT solutions, placing integrity, innovation, and sustainability in high regard. The company is also well-versed with cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight Control, and chip technology, having developed 8K ultra high-definition display chips, TV SoC chips, and AI chips.
With 34 industrial parks, 25 R&D centers and 66 overseas companies, Hisense is committed to leading the industry with a wide range of products. Keep updated with the latest developments on the website: hisenseme.com.
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