Happy Belly Food Group Inc. recently announced the signing of a franchisee for its Heal Wellness brand in Niagara Falls, Ontario. The company has experienced significant growth over the past year and is now expanding rapidly with multiple new locations set to open in the near future.
Niagara Falls was chosen as the next location for Heal Wellness due to its bustling tourism industry, active lifestyle community, and thriving retail environment. The region’s attractions make it an ideal market for the nutritious and convenient food options offered by Heal.
Happy Belly has a strong development pipeline with contractual commitments for 376 units across all seven of its restaurant brands, including 100 units for Heal. The company’s proven franchising success and onboarding framework have been instrumental in driving accelerated growth.
The expansion of the Heal Wellness brand is a testament to Happy Belly’s ability to execute effectively and grow its asset light franchising model. As the brand’s free cash flow increases, the company plans to accelerate its corporate store development timeline.
Heal Wellness offers a diverse range of smoothie bowls and smoothies made with carefully selected superfood ingredients. The brand’s menu includes acai smoothie bowls, smoothies, and super-seed grain bowls crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, and chia seeds.
Happy Belly Food Group is a leading consolidator of emerging food brands committed to providing quick, fresh wellness foods that support a busy and active lifestyle. The company’s expansion plans include opening multiple new locations throughout 2024-2025 as it continues to sign franchise agreements and secure prime real estate locations for its franchisees.
Overall, Happy Belly Food Group’s rapid growth and success in expanding the Heal Wellness brand showcase the company’s dedication to providing nutritious and convenient food options while driving accelerated growth through its franchising model. With a strong development pipeline and a proven track record in the industry, Happy Belly is poised for continued success in the coming years.
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