Unicorn-i-licious: HARIBO Launches Colorful and Delicious New Gummi Variety
HARIBO, America’s favorite gummi brand, has introduced a delightful new gummi treat that is sure to spark joy in every bite. Unicorn-i-licious is a magical assortment of unicorn-shaped gummies available in six delicious flavors, including the exciting new additions of Cotton Candy and Tangerine.
The Vice President of Marketing at HARIBO of America, Seth Smartheart, shared the inspiration behind Unicorn-i-licious, noting that the whimsical shapes and tasty flavors are designed to bring back the nostalgic simplicity of childhood memories. The playful and colorful unicorn shapes combined with the juicy flavors create a truly enchanting experience for consumers.
This special new gummi variety is exclusive to the U.S. market and is the first unicorn-shaped gummi treat in HARIBO’s global lineup. Consumers can look forward to enjoying the signature chewiness of HARIBO gummies with the added fun of unicorn shapes and vibrant flavors. The introduction of Cotton Candy as a new flavor in the U.S. HARIBO assortment makes Unicorn-i-licious even sweeter.
Unicorn-i-licious joins a diverse range of over 25 different gummi varieties offered by HARIBO in the U.S., including popular choices like Goldbears, Twin Snakes, Starmix, Happy Cola, and Happy Cherries. This new release signifies the beginning of an exciting year for HARIBO, with more innovative gummi products, collaborations, and surprises in store for fans.
To stay updated on all things HARIBO, be sure to follow along on Instagram and Facebook or visit http://www.haribo.com for more information.
HARIBO, a family-owned business with a rich history dating back to 1920, is committed to creating quality products that bring moments of joy and happiness to people of all ages. With a global presence spanning 11 countries and employing nearly 7,000 Associates worldwide, HARIBO continues to uphold its founder’s vision of spreading childlike happiness through playful gummies.
Join the fun and experience the magic of Unicorn-i-licious, now available at retailers nationwide. Keep an eye out for more exciting gummi releases and sweet surprises from HARIBO throughout the year.
For media inquiries or more information, visit http://www.haribo.com.
[Image: https://mma.prnewswire.com/media/2362259/Unicorn_i_licious_5_oz_FOP.jpg?p=original%5D
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