Sparkle Squad window cleaning service hits 100 locations.
By Andrew Carlo
Happinest Brands, the home services franchisor, reported strong growth for its third quarter.
The Holmdel, New Jersey-based company said it added 24 territories, which were awarded between its Lawn Doctor, Sparkle Squad, Pest Hunters-Mosquito Hunter, and Humbug Holiday Lighting brands. Additionally, Happinest Brands said that it supported the transition of three additional territories to new ownership.
During the period, the U.S.-based Sparkle Squad window cleaning franchise also hit a milestone of 100 locations.
“There are so many great things happening for Happinest right now,” said Eric Martin, senior vice president of franchise development at Happinest. “Our team has attracted several new A-players in key leadership roles across the organization; as a system, we have over 4,000 collective years of franchising experience. And our model of centralizing certain aspects of the business to free up owners to focus on local, ground-game activities gives local teams a distinct advantage on the customer service and retention fronts.”
Franchisee education and support have been part of the success at Happinest. The franchisor recently hosted a training session for over 80 owners, preparing them for a busy fourth quarter full of holiday lighting projects. The brand has also officially established corporate-owned locations for each of its brands — locations that can serve as real-world testing grounds for live improvement of systems, new marketing strategies and refreshed operational practices. Franchise owens have also benefited through multiple brands in markets working together to build brand recognition.
“Having multiple Happinest service vehicles, teams and marketing messages present in the same geography creates the impression of a market-leading, community-rooted service network — even if it’s operated by the same owner or a group of owners,” Martin said. “This builds trust and makes customer acquisition easier across all brands. Having a variety of services offered across multiple brands allows unit-level operators and the corporate office to cross-market and offer other needed services, typically at a much lower or, in some cases, $0 cost of acquisition.”
Martin added that Lawn Doctor has nearly 700 locations, “but we still have plenty of room to grow our footprint. The available white space at this stage for Lawn Doctor development is largely concentrated in the Midwest and Western parts of the country.”
Altogether, Happinest Brands has nearly 1,000 locations.
For information about franchise opportunities with Happinest Brands, visit https://happinest.com/lets-talk/.
