The charcuterie brand has 23 franchise openings this year.
By Andrew Carlo
A franchise focused on charcuterie offerings has hit a major milestone.
Graze Craze announced that its opening in the Lake Community in Orlando, Florida marks the franchise’s 100th location. The brand is part of United Franchise Group, which features 11 brands in more than 80 countries.
Launched in 2021, Graze Craze said it was able to expand rapidly during the pandemic with growth in the United States, Australia, France, and Canada.
“Hitting 100 locations in such a short period of time is a major milestone, especially when you consider that less than 20% of U.S. franchises ever achieve this number,” said Cory Hibbard, president of Graze Craze. Named to his position in 2022, Hibbard has overseen Graze Craze’s growth spurt.
“It validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together,” Hibbard said. “What started as an idea in an underserved market has become a nationwide movement, transforming everyday moments into genuine connection.”
Year-to-date, Graze Craze has opened 23 new locations while signing 45 new franchise agreements. Additionally, the brand reports that it has witnessed 27 straight weeks of year-over-year average unit volume growth and closing out Q2 2025 as its 16th consecutive positive quarter.
Graze Craze is tapped into the catering industry while offering charcuterie boards, boxes, and tables curated by expert “Grazologists,” the company said. Servings from Graze Craze include using premium meats, cheeses, fruits, and crisp vegetables, which are paired with house-made dips, jams, and sauces.
“Crossing the 100-location mark is a rare achievement in franchising—few brands ever reach this milestone, and those that do have a tremendous success rate,” said Ray Titus, CEO of UFG. “For Graze Craze to accomplish this in less than five years is extraordinary and a true testament to the concept’s strength, the commitment of our franchise owners, and the growing consumer appetite for innovative dining experiences. This milestone is just the beginning of an even greater growth story, and we’re proud to continue expanding and serving communities across the U.S. and beyond.”
For information on franchising opportunities, visit http://www.grazecrazefranchise.com.
