Domino’s Pizza recently launched its “Moreflation” promotion in response to growing consumer complaints about shrinking portion sizes in the foodservice industry. The promotion, which offered customers the ability to upgrade one large two-topping pizza for free when ordering two medium two-topping pizzas, ran until September 29. Franchisee Pat Farmer, who starred in the campaign’s TV spots, emphasized the brand’s commitment to going the extra mile for customers.
Farmer, who has been involved with Domino’s since childhood, joined the family business in 2012 after working for a nonprofit organization. Alongside his siblings, Farmer has built a successful franchise operation with a total of 61 units across Idaho, Oregon, and Washington. The family’s dedication to the brand and their ability to delegate effectively have been key factors in their growth and success.
In addition to the “Moreflation” promotion, Domino’s reported a 3 percent increase in U.S. same-store sales for the third quarter of 2024. CEO Russell Weiner credited the success to the brand’s strategic initiatives, including the “Hungry for MORE” plan launched in 2023. Domino’s global retail sales growth projection for 2024 was adjusted to 6 percent, with plans to add 800 to 850 new stores worldwide.
The company is also bringing back its popular “Emergency Pizza” program, offering customers the opportunity to earn a free pizza by placing an order between now and January 19, 2025. Following the success of the program last year, Domino’s aims to attract more customers and grow its loyalty program membership.
With systemwide sales reaching $18.28 billion in 2023 from over 20,000 locations, Domino’s remains a leader in the pizza delivery industry. The brand’s focus on customer satisfaction, innovative promotions, and strategic growth initiatives position it for continued success in the marketplace.
Overall, Domino’s commitment to providing value to customers, expanding its global presence, and maintaining profitability for franchisees underscores its position as a top player in the fast-food industry. Investors and consumers alike can expect to see continued growth and innovation from Domino’s Pizza in the months and years to come.
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