Fresh Brothers Pizza, the California chain that specializes in Midwest-style pizza, announced its entrance into the franchise marketplace on Tuesday.
“Franchising will allow us to grow intentionally with partners who love pizza and care about the guest experience as much as we do,” said Fresh Brothers founder Scott Goldberg.
Fresh Brothers currently operates over 20 locations in Southern California, but with their new franchise offering, the brand is looking to expand, with emphasis on Arizona, Florida, Georgia, Nevada, and Texas. The goal is to start in areas where demand for pizza is highest and prospective guests value quality, such as college towns, family-oriented suburbs, and regional urban centers.
As its name implies, Fresh Brothers has a unique identity in the pizza space that’s built on consistency, freshness, and quality ingredients. Brothers Scott and Adam Goldberg first brought tavern-style Chicago pizza to the greater L.A. area in 2008 and have emerged as innovators in a competitive marketplace. Since launching in Manhattan Beach, the brand has shown itself to be ahead of the curve on plant-based offerings, gluten-free options, and menu inclusivity.
“Fresh Brothers was created on a simple yet powerful belief: America’s most beloved food deserves a deep commitment to better ingredients, greater care and a guest experience that makes you feel like you are part of a family,” said Goldberg.
As Fresh Brothers is poised to expand, they’re focused on working with new franchisees to ensure that high-quality, guest-pleasing experience can be replicated quickly and successfully across the country.
Now that the brand’s franchise offering is public, Fresh Brothers is actively seeking to connect with owner-operators, specifically experienced multi-unit operators who want a piece of the $3 billion-a-year pizza market and value customer experience.
Fresh Brothers’ entrance into the franchise space is backed by Craveworthy Brands, a restaurant platform designed to help scale both emerging and legacy brands. Craveworthy’s participation means that Fresh Brothers franchisees will have access to a robust support system from day one, including help with real estate, supply chain, marketing, technology, operations, and overall training.
“With Craveworthy’s support behind it, the Brand is ready to grow beyond Southern California and into America’s next great pizza destinations,” said Gregg Majewski, CEO and Founder of Craveworthy Brands.
To learn more about franchise opportunities with Fresh Brothers Pizza, visit https://franchise.freshbrothers.com.
