The Walt Disney Company has seen massive profits from its acquisitions of Lucasfilm and Marvel Studios, with a return on investment of 2.9 times and 3.3 times, respectively. Since purchasing Lucasfilm in 2012, Disney has released a number of successful Star Wars projects, including the Star Tours Adventures, three movies, and Disney+ series like The Mandalorian. Marvel Studios, acquired in 2009, has also seen significant value with four Avengers movies and themed areas in Disney’s parks. Both franchises have generated billions in revenue for Disney.
The company’s success with these acquisitions has led to plans for more projects in the future, including additional Star Wars and Marvel movies and series. Disney’s upcoming releases include The Acolyte, Andor, and The Fantastic Four reboot, among others. Despite mixed responses from fans, the financial success of these franchises indicates that Disney will continue to expand its offerings.
In addition to outlining its successes, Disney is currently in a proxy fight with activist investor Nelson Peltz, who is seeking to gain seats on the company’s board. The company has released a video attacking Peltz’s history in corporate dealings, emphasizing his lack of experience running a global media company. Peltz, on the other hand, has criticized Disney’s stock performance and strategic plans, suggesting that without pressure from his proxy contest, Disney’s recent announcements may not have been made.
Overall, Disney’s investments in Lucasfilm and Marvel have proven to be highly profitable, paving the way for more projects in the future. While facing challenges from activist investors, the company remains focused on delivering quality content and expanding its franchises to new heights.
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