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Danny Ainge, ex-NBA All-Star, anticipates growing need for international players

The Utah Jazz is taking its global reach seriously, with scouts scouring every corner of the world to find top basketball talent. According to Danny Ainge, the team’s CEO and governor, the Jazz has scouts in almost every basketball country, including South America, Europe, Asia, and every region in the U.S.

Ainge, a two-time NBA champion and former NBA All-Star, emphasized the importance of embracing the worldwide nature of the sport. With a record 125 international players on NBA opening-night rosters for the 2023-24 season, it’s clear that the league’s global presence is continuing to grow. In fact, the Jazz alone had five international players on their roster at the start of the season. These players hailed from 40 countries and territories across six continents, a testament to the diversity and inclusivity of the NBA.

It’s not just the teams that are benefiting from the international influx. International ticket sales for NBA games have seen a 120% increase from last season, with fans traveling from 92 countries to attend games in North America. This represents a significant uptick from the 68 countries recorded the previous season.

Ainge’s leadership has certainly made an impact on the Utah Jazz. Since he joined the franchise in December 2021, the team’s valuation has soared to $3.09 billion, marking a 52.59% increase from the previous year and a 76.57% increase since Ainge came on board.

In an era where globalization is becoming increasingly important in sports, the Jazz’s commitment to scouting, drafting, and integrating international talent is setting a new standard for NBA teams. Ainge’s experience in leading basketball operations for the Boston Celtics for 18 years has undoubtedly played a role in this approach, and it’s clear that it’s paying off for the Utah Jazz.

It’s exciting to see the impact of international players on the league and the global growth of the NBA. With all 30 NBA teams now featuring at least one international player, it’s a clear sign of the game’s reach and appeal. As basketball continues to capture the world’s attention, the Utah Jazz is at the forefront of embracing and capitalizing on this international expansion. And with the team’s valuation skyrocketing under Ainge’s leadership, it’s evident that their commitment to global talent is not only good for the game but also for the bottom line.

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