Country Radio Execs Embrace Beyoncé’s ‘Texas Hold ‘Em’

Country radio executives are optimistic about Beyoncé’s new single “Texas Hold ‘Em” making its way onto their playlists, despite initial doubts about how a crossover record from the superstar would be received. Many top radio executives, including those at Cumulus Media, iHeartMedia, and Audacy, are enthusiastic about adding Beyoncé’s song to their lineup.

Brian Philips, chief content officer at Cumulus Media, called the song a “gift” and expressed excitement over the unexpected new angle Beyoncé brings to country radio. He mentioned that the company’s major country stations are eager to give the song a try and see how listeners respond.

Similarly, iHeartMedia’s Tom Poleman and Audacy’s Tim Roberts also expressed support for Beyoncé’s foray into country music. They both emphasized the importance of listener feedback in determining the song’s success on country radio.

Despite initial uncertainty about Sony Music’s promotional plans for the song, many radio executives were bullish on “Texas Hold ‘Em” even before it was officially sent to country stations. They see the song as a potential hit that can resonate with country fans of all ages.

In light of the lack of Black female representation in the country format, Beyoncé’s introduction into the genre is seen as a potential game-changer. Despite the traditional boundaries of the country music genre, industry insiders believe that genre distinctions matter less to the average listener than ever. As a result, they anticipate a positive reception for Beyoncé’s new country single.

Meanwhile, SiriusXM’s Johnny Chiang views Beyoncé’s crossover as an opportunity to further diversify the country music genre, citing the evolution of country music over the past decade. He sees only upside in Beyoncé’s potential impact on the format and believes it will be a positive addition.

At the same time, there are still questions about whether country radio audiences will fully embrace the new single or favor established country artists. The true test will come with listener reactions and the song’s performance on the charts in the months to come.

In conclusion, many radio executives and industry insiders are optimistic about Beyoncé’s new single finding success on country radio, and they are eager to see how fans respond to the song. With early signs of support from major radio chains, Beyoncé’s crossover into country music may prove to be a welcome addition to the genre. The coming months will reveal whether “Texas Hold ‘Em” becomes a chart-topping hit on country radio.

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