Coach’s Fall 2024 Collection Debut

Coach introduced its Fall 2024 collection with a runway show at The James B. Duke House in New York City, debuting Creative Director Stuart Vevers’ vision of heritage as reimagined by today’s generation. The experience recontextualized the house’s authentic New York legacy and codes of luxury through the lens of self-expression. The Fall 2024 collection consists of heritage archetypes in leather, denim, and cotton, which are lovingly distressed to offer a statement about the beauty and value of garments with character and a story. The outerwear continues to build upon house icons like the trench coat, and leather and shearling jackets, while also introducing a reinterpretation of the cardigan jacket in distressed materials drawn from workwear. Tailoring and dress silhouettes were also explored, introducing tuxedo jackets and trousers, contrasted with collegiate hoodies and school blazers custom-embroidered with unique Coach crests and the initials and last names of the models who walked the show.

New for Fall 2024 is the continuation of Coach (Re)Loved, a program for exploring circular craft that gives a second life to pre-loved Coach bags and materials. This new line includes denim, leather, and shearling pieces crafted from second-hand materials and reimagined into new designs, and t affeta party dresses repurposed into tops and skirts with a counter-culture feeling. In addition, the house continued to work with regenerative materials throughout the collection, establishing new standards for everyday materials. In leathergoods, Coach introduced its New York collection, debuting the Brooklyn bag and the Empire Carryall in the house’s iconic leathers, bringing playful proportions to legacy silhouettes.

“I was inspired by the city as a setting for love stories old and new, the tension between the romantic and picturesque and the real and spontaneous that is unique here. Embracing and celebrating love-worn textures and repurposed materials is critical to this vision. For us, it’s about finding joy and purpose in being present, and championing the way the next generation is redefining heritage in their own way,” said Vevers.

Held at the James B. Duke House on New York’s Upper East Side, the presentation brought Vevers’ vision to life through archival-inspired Coach decor, contrasted with the attitude of the collection and street-casted models. Emphasizing intimacy and spaces where all are free to express themselves, the show offered guests a front-row look at the collection and imagined a “Coach Club of New York City,” along with ID cards filled out by the Coach Family as they entered the house. The soundtrack was featured multiple versions of “Moon River,” including new compositions by music director Fabrizio Moretti of The Strokes.

Curated pieces from Fall 2024, including the Brooklyn bag and ready-to-wear featuring the collection’s bow motif, as well as a limited series of upcrafted Coach (Re)Loved bags painted with iconic Coach and New York motifs, are available to buy now online and at Coach SoHo and Coach House on Fifth Avenue.

Stylist, Olivier Rizzo, Set Designer Stefan Beckman, Music Fabrizio Moretti, Casting Ashley Brokaw, Hair, Makeup, Nails, and Lighting for the show, and collection are highlighted at the brand’s site.

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

For Friend or Potential Friend, Amanda Garcia Santana ,Global Head of PR and Celebrity Relations
[email protected]
Friend or potential friend, Brooke Hudson, Director, Global Brand Communications
[email protected]
SOURCE Coach.

Additionally, to view the Fall 2024 collection click the following link for more details:
RUNWAY IMAGES.

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