NetEase Cloud Music, a leading interactive music streaming service provider in China, has signed a licensing agreement with Kakao Entertainment, a prominent entertainment company in South Korea. This agreement grants NetEase Cloud Music the right to distribute Kakao Entertainment’s extensive music catalog in China, allowing both companies to work together to promote Korean music and bring high-quality content to music lovers in China.
Kakao Entertainment, formerly known as SeoulRecords and LOEN Entertainment, is a major player in the South Korean entertainment industry, with a diverse portfolio including webtoons, films, talent management, and K-Pop. With a robust music business strategy, Kakao Entertainment represents over 50 star artists and boasts a catalog of popular K-Pop tracks. Through this partnership, NetEase Cloud Music aims to expand its music library and provide its users with access to a wide range of Korean music.
NetEase Cloud Music, known for its advanced personalized recommendations and vibrant music community, offers a platform for music enthusiasts to discover new artists and songs. With over 200 million monthly active users and millions of paying subscribers, NetEase Cloud Music is a popular destination for music lovers in China. The platform’s interactive user base creates opportunities for Korean artists to engage with their Chinese fan base, promoting cross-cultural exchange and collaboration.
Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, expressed excitement about the partnership, highlighting the platform’s commitment to connecting users with top-quality international music. Kakao Entertainment also shared its enthusiasm for collaborating with NetEase Cloud Music, emphasizing the potential for their artists to connect with a younger audience in China.
In addition to the partnership with Kakao Entertainment, NetEase Cloud Music has secured music copyright agreements with several top record labels, expanding its music library to include a variety of genres and artists. Moving forward, NetEase Cloud Music plans to continue promoting collaborations with copyright owners to provide high-quality music content for Chinese music enthusiasts.
For more information about Cloud Music Inc. and its partnerships, visit their website at http://ir.music.163.com/.
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