BSY Associates Inc. (BSYA) is proud to announce its 50-year anniversary as a leading marketing communications agency specializing in supply chain and logistics. Founded in 1974 by Barbara Spector Yeninas, BSYA has been a trailblazer in the industry as one of the first woman-owned PR firms focusing on global trade and transportation. To celebrate this milestone, the agency has unveiled a new logo with the tagline “The past is our compass, the future is our horizon.”
As BSYA looks towards the future, they have made changes to their leadership team to ensure continued growth and success. Lisa Aurichio has been promoted to President and Chief Executive Officer, June Chin to Vice President, Client Services and Events, and Anna Maria Hubner to Creative Services Director. These changes take effect immediately, ensuring the agency is well-positioned for the years ahead.
While celebrating their achievements, BSYA also acknowledges the legacy of their founder, Barbara Yeninas, who passed away. With a succession plan in place, the agency is honoring Barbara’s vision by promoting from within and expanding the roles of team members to drive the agency forward.
Over the past fifty years, BSYA has evolved to meet the needs of a diverse clientele involved in supply chain and logistics. They offer a range of services including public relations, advertising, social media, website development, crisis communications, media training, and event planning. With a deep understanding of the industry, BSYA has worked with a wide range of companies across the global trade spectrum, from ocean carriers to logistics tech companies.
Some of BSYA’s notable clients include Consolidated Chassis Management, Containerization & Intermodal Institute, Evergreen, Port of Hamburg, and Trade Tech, among others. The agency has expanded its specialization to include industrial materials, working with clients like Alumobility and Novelis. This diverse portfolio showcases BSYA’s expertise and experience in the supply chain and logistics industry.
As BSYA embarks on the next fifty years, they remain dedicated to helping their clients showcase their brand differentiators and achieve their marketing goals. With a talented team and a strong legacy, BSYA is well-equipped to continue their success in the ever-evolving world of global trade and transportation.
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