Bitget, a leading cryptocurrency exchange and Web3 company, has announced a strategic partnership with Upland, a popular Layer1 gaming platform, to launch the utility token SPARKLET on Ethereum. The collaboration will feature Bitget’s virtual headquarters in Upland’s metaverse, offering extensive token airdrops and rewards to both communities.
This partnership marks Bitget’s debut in the metaverse, providing users with an immersive experience. The “Traders’ Hub” will be established on Treasure Island, showcasing the Bitget Headquarters and an engaging café with educational content. Bitget has acquired 888 properties in Treasure Island, the last available neighborhood in Upland’s San Francisco. These virtual properties will be distributed as rewards in this exclusive location, offering a unique opportunity for users to own virtual real estate.
To celebrate the partnership, Bitget will host several giveaway campaigns, including a Launchpool for farming SPARKLET, increased rewards for SPARKLET holders, and a variety of utility options for the token within Upland. Participants in the Launchpool will have the chance to receive airdrops in Upland and stake SPARKLET for UPX rewards or build structures and NFTs. Additionally, a leaderboard will offer additional rewards, such as exclusive properties on Treasure Island and a Bitget car replica NFT for racing within the Upland platform.
Eligible Upland users who owned SPARKLET prior to the Token Generation Event will receive a special 3.5 million SPARKLET token pool over the next six months. Bitget will also reward these users with a drop from a pool of $50,000 worth of Bitget Token (BGB). Gracy Chen, CEO at Bitget, expressed the company’s commitment to supporting promising projects and cultivating a collaborative community to drive real-world impact.
Dirk Lueth, co-founder and co-CEO of Upland, shared his excitement about the partnership, emphasizing the innovative approach of creating a Bitget-themed metaverse within Upland. The collaboration demonstrates the power of partnership-driven product development and community building.
Founded in 2018, Bitget is a prominent cryptocurrency exchange and Web3 company, offering innovative trading solutions and Web3 features to users worldwide. Upland, established in 2019, is a leading Web3 gaming platform focused on building the world’s largest digital open economy. Both companies are dedicated to fostering innovation and community engagement through collaborative initiatives.
For more information about Bitget and Upland, visit their respective websites and social media channels. Join the exciting journey into the metaverse with SPARKLET and explore the unique opportunities offered by this strategic partnership.
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