Barberino’s Teams Up with The Art of Shaving for US Expansion

Barberino’s is expanding, and it’s coming to Manhattan! The groundbreaking venture is the result of the collaborative innovation of Barberino’s co-founders, Michele Callegari and Niccolò Bencini, along with Eric Malka, a co-founder of The Art of Shaving.

If you are looking for a high-end grooming experience, look no further than Barberino’s, where they aim to provide an escape from the chaos of daily life and a grooming experience like “the old days” – a touch of Italian craftsmanship, elegance, and attention to detail. This revolutionary approach has made Barberino’s a success in Italy, and now they are bringing this expertise to consumers in New York City.

This salon will be Barberino’s first location in the United States, offering the same exceptional service that has made them a popular choice for men in Italy. This expansion will fill a void in high-end grooming experiences in the United States, raising the bar for grooming service providers across the country.

Strategically located between the Upper East Side and Rockefeller Center, the 70-square-meter space is uniquely positioned to offer tailored services and products designed specifically for the American market. Moreover, Barberino’s will launch a dedicated website for U.S. consumers, enhancing accessibility and convenience by connecting with the brand remotely.

Michele Callegari, CEO of Barberino’s, highlights the historical connection between the brand and the United States, tracing back to his great-grandfather, Giovanni Callegari, who left Italy in 1910 to introduce superior barbering skills to the U.S., under the name “Barberino.”

As the brand prepares for its U.S. launch, a unique apprenticeship project will be initiated to foster an exchange between Italian and American barbers. This cultural experience will provide a dynamic opportunity for the U.S. professionals to train and cultivate their skills with the Italian barbers, as well as for the Italian professionals to gain experience in Manhattan.

As we are sure you can understand, we are thrilled about this groundbreaking endeavor, which is poised to elevate the standard of men’s grooming experiences throughout the country. Barberino’s has our endorsement and promises an exciting future for the brand and the revitalization of the American grooming experience!

Barberino’s is a chain that is revolutionizing the barber profession in Italy. It provides a luxurious, old-fashioned experience that is both accessible and high-end. The brand is set to launch their first location in the United States, offering Americans a haven where they can escape daily life and enjoy an exceptional grooming experience.

In supporting this exciting launch, consider learning more about Barberino’s by visiting their website at https://www.barberinosworld.com/.

The inspirational founders of Barberino’s have gained strategic guidance from former The Art of Shaving co-founder, Eric Malka, who has played a significant role in the transformation and success of the brand.

Should you have any questions, please feel free to get in touch with the friendly team at Barberino’s. This is an expansion that you will not want to miss!

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