Aspect43 is thrilled to introduce HRTechCircle, a groundbreaking market fluency training and vendor certification program tailored to the HR Tech, Talent Acquisition Tech (TA Tech), and Work Tech sectors. HRTechCircle’s innovative training equips industry vendors and investors with a strategic comprehension of market dynamics, tech landscape, key trends, user expectations, and buyer personas. This initiative aims to enhance customer and buyer research, thereby informing strategic decision-making, fostering customer-centric solutions, empowering sales teams to achieve growth targets, strengthening customer relationships, and building brand trust.
According to a recent 2024 State of HR Tech research report, 78% of HR and talent practitioners believe that vendors require better training on the market landscape and HR’s evolving role. Key areas identified for improvement include customer success, product development, and sales tactics. Sarah White, CEO of Aspect43, emphasized the pressing need for greater market understanding among teams, as many lack insight into how their products fit within the broader landscape and the challenges faced by practitioners.
HRTechCircle’s comprehensive programs include Market Fluency Training and Certification, New Hire and Sales Boot Camp Support, Start-up & International Expansion Training, Investor Sessions, and a 90-day Executive/Key Leader Launch. Beginning in January 2025, all Aspect43 member levels will include quarterly market training for all member employees, underscoring the company’s commitment to internal development and a deep understanding of customer needs.
For more information about HRTechCircle, please visit hrtechcircle.com or Aspect43 at aspect43.com. Aspect43 is a leading strategy and analyst firm specializing in HR, Talent, and WorkTech, conducting research on buyer trends and market dynamics. Their State of HRTech research offers valuable insights into buyer behavior and market shifts, ensuring that the voice of the customer is represented in technology roadmaps and strategies.
Partnering with Aspect43 and enrolling in HRTechCircle’s training programs will provide your team with the knowledge and expertise needed to excel in the competitive HR Tech market. Stay ahead of the curve and propel your business to new heights with HRTechCircle’s cutting-edge initiatives.
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