Ascott, a leading international lodging owner-operator, has partnered with Jin Jiang International Holdings Co., Ltd. to expand its franchise growth in China. The collaboration will focus on driving the growth of Ascott’s Quest and TULIP LODJ brands in the country.
With the strong presence of Jin Jiang in China’s hospitality industry, this partnership will help accelerate Ascott’s expansion strategy and solidify its foothold in the Chinese market. Quest is a premium economy brand that offers modern and comfortable accommodations for business and leisure travelers, while TULIP LODJ provides stylish and contemporary serviced apartments for long-stay guests.
By tapping into Jin Jiang’s extensive network and expertise in the Chinese market, Ascott aims to increase its brand presence and cater to the growing demand for quality accommodation options in the region. This collaboration aligns with Ascott’s commitment to providing exceptional service and innovative solutions to meet the evolving needs of travelers in China.
Through strategic partnerships like this, Ascott continues to strengthen its position as a leading player in the global hospitality industry. By leveraging the expertise and resources of Jin Jiang, Ascott is well-positioned to drive franchise growth and expand its footprint in key markets such as China.
As the demand for flexible and well-appointed accommodations continues to grow, Ascott is dedicated to providing guests with a seamless and memorable stay experience. The Quest and TULIP LODJ brands offer a range of amenities and services designed to cater to the diverse needs of today’s travelers, whether they are on a short business trip or an extended holiday.
With a focus on quality, comfort, and convenience, Ascott’s partnership with Jin Jiang is set to redefine the hospitality landscape in China. By combining their strengths and resources, both companies are poised to deliver exceptional experiences and create lasting memories for guests across the country.
As Ascott and Jin Jiang work together to drive franchise growth of Quest and TULIP LODJ in China, travelers can expect to see more options for high-quality accommodations that meet their needs and exceed their expectations. This collaboration is a testament to Ascott’s commitment to innovation and excellence in the hospitality industry.
In conclusion, Ascott’s partnership with Jin Jiang marks a significant milestone in the company’s expansion efforts in China. With a shared vision for growth and excellence, both companies are poised to make a lasting impact on the hospitality industry in the region. Travelers can look forward to a new era of high-quality accommodations and personalized service as Ascott and Jin Jiang collaborate to drive franchise growth in China.
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