The golf entertainment brand is changing its focus as it makes a national push.
GolfSuites, an up and coming brand specializing in golf entertainment, announced that it is making a major adjustment to its business strategy.
The Riverview, Florida-based brand said it is making “a major strategic shift in its short- and mid-term development and franchising strategy,” This includes placing a primary focus and a significant capital investment behind its Indoor Simulator Lounge venue.
According to GolfSuites, its Simulator Lounge model is designed for “true nationwide viability” while also being weather-immune.Through the simulator model, customers can enjoy a golf experience 365 days a year regardless of weather or climate conditions.
Another benefit of the switch is a reduction in construction costs and timelines along with ongoing operating costs in comparison to a traditional driving range venue, GolfSuites said.
“This pivot reflects our commitment to delivering the strongest possible return for our investors and future franchise partners,” said Gerald Ellenburg, chairman of GolfSuites. “The Indoor Simulator Lounge combines the fun and social atmosphere guests love with economics that simply work better in today’s market and it works everywhere. We’re excited to bring this next-generation golf entertainment concept to communities across America.”
The brand currently operates outdoor venues featuring 250-foot driving ranges in Lubbock, Texas and Baton Rouge, Louisiana, with another location in development for Auburn, Alabama. GolfSuites said it will continue “selective development” of its outdoor ranges, which include over 25 driving bays.
But the indoor simulator model is the focus for widespread franchising and the company said it has engaged a top franchise consulting firm to accelerate a national rollout.
