Over 300 licenses have been awarded by the dog grooming brand.

By Andrew Carlo

Sparkle Grooming Co., the dog grooming franchise with a focus wellness, is expanding in Jacksonville, Florida.

The franchise announced that it has awarded a three-unit development agreement to a regional entrepreneur, Dr. Natalie Blum, D.C. The new Sparkle franchisee is a seasoned business owner with 17 years of experience owning and operating multiple personal injury chiropractic clinics.

Additionally, Blum has transitioned from practitioner to multi-location operator while gaining extensive real estate experience.

“The need for accessible, consistent, and professional dog grooming is obvious,” said Blum. “Sparkle’s systems, leadership, and franchise experience give me full confidence in the brand, and I cannot wait to bring it to the pet parents of Jacksonville.”

Sparkle Grooming Co. said it continues to “set a new standard in pet care” through a modern and wellness-focused approach to dog grooming. For franchisees, Sparkle notes that it provides a scalable model backed by seasoned franchising executives and a deep support infrastructure.

“Nathalie’s operational experience and passion for bringing high-quality care to her community make her a strong fit for our franchise family,” said Joe Aeppli, co-founder and chief operating officer of Sparkle Grooming Co.. “We’re thrilled to welcome her to the Sparkle pack and excited to continue to grow our pawprint into communities like Jacksonville.”

Sparkle continues to pursue national growth and has awarded well over 300 licenses as of August. In the past few months, Sparkle has announced new franchise agreements for the Atlanta market, Missouri, and Texas.

Information about franchise opportunities with Sparkle Grooming can be found at https://sparkledogcare.com/franchise.