The franchise sees a 546% membership increase.
By Andrew Carlo
JetSet Pilates, the boutique fitness brand, has unveiled a new global headquarters in Miami, Florida.
Located in the Wynwood district of the city, the move arrives as JetSet celebrates its 15th anniversary. The new 6,000-square-foot space centralizes operations, instructor training, and franchise development, according to JetSet.
Designed by world-renowned architect Kobi Karp, the headquarters features a training zone, collaborative work spaces, and a studio-replica lobby for immersive education. JetSet was founded in Miami in 2010. The fitness franchise said the decision to establish a new permanent headquarters in Wynwood reflects the brand’s origins and an investment in its future.
“Miami is the heart of JetSet, it’s where our brand was born and where our culture continues to evolve. Establishing a permanent headquarters and training center in Wynwood reflects our long-term commitment to the city that shaped us,” said Bert Albertse, CEO of JetSet Pilates. “The new 6,000+ square foot space allows us to expand our instructor training, host franchise immersion sessions, and continue building community right here at home. It’s a natural extension of who we are and the energy that defines the JetSet experience.”
The brand also noted that the space now serves as a hub for onboarding, franchisee immersion, and continued education—bringing instructors and support teams together for real-time learning.
In the first half of 2026, JetSet plans to debut regional training and support centers beginning in the second half of 2026, with the first slated for the Dallas-Fort Worth market.
“Training at JetSet is about more than just movement. It’s where form meets feeling, and the experience is elevated through every touch point,” said Tamara Galinsky, founder of JetSet Pilates. “We’ve created programming that blends technical precision with intuitive instruction, so every instructor leaves not only prepared, but deeply connected to the method. From the layout of the space to sequencing and musicality of each session, everything is designed to create effective, yet energizing flows that define the JetSet experience.”
To help support its rapid growth, JetSet expanded its leadership team in 2025, welcoming executives from Flywheel Sports, Equinox, Orangetheory Fitness, and Burn Boot Camp to lead marketing, operations, real estate, talent, and franchise support.
“Fifteen years ago, we started with one studio and a clear vision: to build a modern Pilates experience that people feel in every part of their lives,” said Galinsky. “We’ve grown by staying true to that vision: movement with intention, community with depth, and expansion with integrity. The new HQ is a reflection of that. Polished and design-forward, while built to scale without compromising on quality. It’s both a celebration of where we started and a catalyst for where we’re headed next.”
Since its founding, JetSet has grown to more than 200 locations sold and more than 100 in development. This year, JetSet saw a 546% increase in membership. The franchise also expanded into new markets this year, including New York City, Charlotte, Denver, Salt Lake City, San Diego, Austin, Houston, and Boston. Additionally, the brand opened its first international studio in Melbourne, Australia, with additional development underway in the United Kingdom.
JetSet said it averages over 120,000 monthly visits across its studio network, with 15 additional locations expected to open before the end of the year.
For more information about JetSet Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.
