Specright, a leader in Specification Management software, and How2Recycle, a standardized labeling system that clearly communicates disposal instructions to the public, today announced a partnership to connect digitized specification data to provide clear, accurate recycling instructions on packaging across the U.S. and Canada in an effort to eliminate consumer confusion around recycling.
The unique program aims to take the guesswork out of consumer recycling by providing a single source of truth for all specifications. This partnership is occurring during a time when consumer demand is at an all-time high for more sustainable products and packaging and for education around recycling specifically. Striving to help consumers align their data to provide clear instructions for effective recycling and ultimately more successful sustainability initiatives, Specright’s vision of living in a world without waste is closely aligned with How2Recycle’s mission. The partnership at Specright is based on the belief that working better together with all partners creates more positive change in the world through products and packaging.
With the help of Specright’s patented Specification Data Management Platform, How2Recycle is planning to pilot live integrated connections to its platform during Q2 2024 following a successful data attribute harmonization phase. During this pilot, the program will be able to directly pull in data from Specright to How2Recycle, minimize quality issues and errors from human entry, eliminate duplicate data entry, and aid in reporting, all while maintaining data security.
The How2Recycle program has existed for nearly 12 years around packaging labeling instruction and stemmed from GreenBlue, an environmental non-profit looking at bringing sustainability and materials together in the world. The organization’s mission is to get more materials in the recycling bin by taking the guesswork out of recycling. Over 500 brand owners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace.
A recent survey by Specright found that 82% of U.S. consumers say they are more likely to recycle products if companies and brands include the appropriate steps for how to recycle correctly directly on the product or packaging. This adds even more significance to the partnership, seeing as consumers have a strong desire to make an impact on waste reduction, but without clear instructions on recycling, confusion persists. In addition, more than two-thirds (71%) say they are more likely to believe a company’s sustainability claims if they are printed directly on the product or packaging (i.e., similar to a nutritional label).
For companies in the packaging industry, this partnership will have a positive ripple effect on every organization. There will be a harmonization of data into one platform, leading to improved public understanding of recycling instructions. The partnership seeks to drive transparency with consumers and brands, reducing confusion around recycling by providing clear, accurate recycling instructions on packaging.
In conclusion, Specright is the first purpose-built, patented platform for Specification Management, helping companies across industries digitize, map, and take action across their supply chain to reduce costs, increase profitability, and drive sustainability. Specright was also named one of Fast Company’s Most Innovative Companies for 2023 and had three executives honored as Supply & Demand Chain Executive Pros to Know in 2023. Follow How2Recycle on Twitter and visit their website for more information. Companies interested in joining How2Recycle can find more information or contact them directly. For media inquiries, you can contact them on the provided email at their website.
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