Blende, a custom makeup and skincare brand, is making waves in the cosmetic industry as it expands nationwide through franchising. Founded by CEO and Celebrity Makeup Artist, Keira Karlin, Blende is revolutionizing the way women shop for makeup and skincare by offering a highly personalized and custom experience.
Karlin believes that the future of the cosmetic industry lies in custom makeup and skincare, as it caters to every individual’s unique skin tone and preferences. Blende prides itself on creating custom blends for any shade and being fully inclusive, allowing customers to have input into the formulas that are created specifically for them. In contrast to the mass-produced makeup available in the market, Blende emphasizes the use of highly experienced and licensed makeup artists and estheticians to formulate custom products for each client. From foundation and concealer to lipstick, lip gloss, eye shadow, bronzer, and blush, Blende covers all bases.
What sets Blende apart is not only its commitment to customization, but also its use of vegan, paraben-free, gluten-free, and cruelty-free elements in its makeup products. According to Karlin, this approach is a natural choice, as it ensures that no toxic chemicals are used on the skin and no innocent animals are tested on. As Blende continues to expand, it will also introduce custom skincare options that will be available both in-studio and online.
Blende is set to open its franchised studios in the coming months, with a solid business model that has proven successful. The brand’s focus on personalization and quality sets it apart in the industry. Initially franchising in the United States, Blende has ambitious plans to expand internationally within the next two years.
For those interested in becoming a part of the Blende franchise, more information can be found on the brand’s website. With its commitment to personalized, high-quality products, Blende is poised to make a lasting impact on the cosmetic industry.
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