2024 Genesis Invitational at Riviera Country Club

The Genesis Invitational Golf Tournament takes place at The Riviera Country Club in Pacific Palisades, Calif., from February 15, 2024. The event is hosted by Tiger Woods and is sponsored by Genesis. Now in its eighth consecutive year, it is a partnership between Genesis, the PGA TOUR, TGR Live, and TGR Foundation.

The champion of the tournament will win a 2025 Genesis GV80 Coupe. Genesis Motor North America’s Chief Operating Officer, Claudia Marquez, expressed her excitement about the partnership and said, “The Genesis Invitational is a celebration of golf that brings together fans and athletes, providing them with an immersive experience based on Genesis’ distinctly Korean values of elevated hospitality.”

The tournament will feature Tiger Woods, along with 18 of the top 20 golfers in the Official World Golf Ranking, such as Scottie Scheffler, Rory McIlroy, Viktor Hovland, Xander Schauffele, Wyndham Clark, and Korean players Byeong Hun (Ben) An, Sungjae Im, Si Woo Kim, and Tom Kim.

This year’s Genesis Invitational has been elevated to a PGA TOUR Signature Event. The winner of the tournament will receive a 2025 Genesis GV80 Coupe and $4 million of the $20 million purse. The tournament also supports TGR Foundation’s educational programs and will donate $100,000 each to three youth sports organizations—First Tee, Girls on the Run, and U.S. Soccer Foundation. Genesis has donated over $10 million to various sports, STEAM, and arts education initiatives in the past.

Embracing its Korean cultural heritage, Genesis is committed to providing an elevated hospitality experience for players, caddies, and spectators. Various activations on-site aim to ensure a memorable experience for everyone, including a complimentary barber service, physical therapy tools, courtesy vehicles, and tailored experiences. Throughout the tournament, Genesis will display its concept cars and provide shuttle services for guests.

Those attending the event will also have the opportunity to experience the Genesis lineup of vehicles, including the newly redesigned GV80 SUV and first-ever GV80 Coupe; the 2023 MotorTrend Car of the Year G90 flagship sedan; the Electrified G80 executive sedan; the G70 sport sedan; and the all-electric GV60 SUV.

The Genesis Invitational is one of the most historic events on the PGA TOUR and celebrates its 98th playing. Proceeds from the event support TGR Foundation’s education programs, and the tournament’s title sponsor is Genesis. For more information about The Genesis Invitational, visit GenesisInvitational.com and follow the tournament on Facebook, Twitter, and Instagram @TheGenesisInv.

At Genesis, the customer is at the center of every decision made. With a growing range of award-winning models, Genesis aims to lead the age of electrification with battery EVs, starting with its Electrified G80, GV60, and Electrified GV70 models. For the latest news, visit their media site.

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