NEW YORK, Jan. 28, 2024 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that John Halley President of Paramount Advertising, Paramount has been appointed as the Chair of the trade organization’s Board of Directors. Halley has been serving on the board since March 2021 most recently as the Vice Chair, taking on the role that was held by Alysia Borsa Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed Global Chief Media Officer of General Motors, will move into the role of Vice Chair, and will bring valuable perspective as we map our path to the future.
“The strength of IAB, and the strength of our industry, depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies. I’m so pleased to welcome them aboard,” said David Cohen, the CEO of IAB.
“I am eager to work alongside Alysia, David, Shenan, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time. IAB is doing important work, and I look forward to contributing additional perspective as we map our path to the future,” said Halley.
“The trajectory of digital growth hinges on the strategic decisions we make today,” said Reed. “Collaborating with John, David, and the entire IAB Board on the intriguing challenges ahead, we will have an increased emphasis placed on initiatives supporting sustainability, diversity, and breakthrough creativity at scale. Our choices now pave the way for better consumer experiences with media, and a markedly different industry by 2030.”
New members of the IAB Board of Directors elected to a three-year term include:
– Kristi Argylan Senior Vice President, Retail Media, Albertsons Media Collective
– Michael Scott Vice President of Ad Sales and Operations NA, Samsung Ads
– Jason Spero Vice President, Global Product Lead, Google
Current board members re-elected for a new three-year term include:
– Alysia Borsa Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
– Patrick Harris President, Americas and Partnerships, Snap
– Lisa Howard Global Chief Revenue Officer, Hearst Magazines
– Norm Johnston Global Head of Advertising Strategy, NewsCorp
– Joy Robins Global Chief Advertising Officer, The New York Times
– Kya Sainsbury-Carter Corporate Vice President, Microsoft Advertising
– Aaron Sobol Head of Media Investment, U.S., Unilever
All of these individuals, alongside several others, form the IAB Board of Directors which is comprised of esteemed leaders in the industry.
Ex-officio members include:
– Miranda Dimopoulos Regional Chief Executive Officer, IAB SEA & India
– Townsend Feehan, Chief Executive Officer, IAB Europe
– Rich LeFurgy General Partner, Archer Advisors
– David Moore Chairman, 4screen
– Randall Rothenberg Limitless Partner, Randall, Ltd.
– John Toohey Senior Vice President of Finance, Cumulus Media (Treasurer)
The new board slate was formally announced at the 2024 IAB Annual Leadership Meeting (ALM). The IAB empowers the media and marketing industries to thrive in the digital economy and is committed to the professional development and diversity of the workforce across the industry. Founded in 1996, IAB is headquartered in New York City.
For more information about the IAB Board of Directors, please visit [iab.com/boardofdirectors].
About IAB
Interactive Advertising Bureau (IAB) empowers the media and marketing industry to thrive in the digital economy. Its membership comprises leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.
The above slate is an illustration of the dedication and diversity displayed by the IAB in shaping the future of the digital media and marketing industry.
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