Health-Ade Kombucha is on a mission to introduce more consumers to the taste and benefits of their Kombucha, which is why their latest campaign focuses on showcasing the product’s versatility in everyday refreshment scenarios. The campaign aims to conquer the afternoon workday slump, elevate lunchtime tacos, or even provide the perfect sip during a relaxing popcorn break. Health-Ade Kombucha’s “Thrill Your Gut” campaign highlights the health benefits of “Probiotically Powered” and the “Deliciously Bubbly” taste of their drink, to really make consumers feel good from the inside out.
In the words of Chief Marketing Officer, Charlotte Mostaed, “We’re passionate about sharing our belief that everyone can sip their way to a healthier gut through simple additions, like enjoying a Health-Ade Kombucha instead of other bubbly beverages that may not leave you feeling your best.”
“That’s why our new campaign was born out of the insight that many consumers still aren’t sure about kombucha’s benefits and they don’t realize how great Health-Ade tastes,” Mostaed added. “So we felt that adding an attention-grabbing gut guy to their viewing experience to share his love for Health-Ade Kombucha really hits the spot.”
Launched with a national, omni-channel campaign, including paid social presence across Instagram, Facebook, and TikTok, digital video ads, banners, Out of Home advertising and more, Health-Ade is also introducing its convenient new 11.5 oz cans to fans in response to direct requests from loyal consumers interested in the portability and recyclability of these smaller-sized servings.
The campaign is the result of a partnership with Funday, an agency known for its work with brands like Microsoft, 7-Eleven, Museum of Ice Cream, and more. Funday Chief Creative Jared Folkmann explained that “We wanted to personify the flavorful world of Health-Ade Kombucha, and the feeling of a healthy gut – with a message that’s as informative as it is thrilling.”
In 2023, Health-Ade Kombucha experienced remarkable success by partnering with popular brands such as the Los Angeles Dodgers, Ryan Seacrest, iHeartMedia, and Erewhon x Olivia Rodrigo. This helped the brand to drive the most dollar growth for the Kombucha category and achieve its highest revenue since the company’s founding, indicating a growing interest among consumers for better-for-you, functional beverages. They have added over 1 million households to their consumer base in 2023.
For more information on Health-Ade, you can visit their website at http://www.health-ade.com and follow them on Instagram, Facebook, and Twitter.
Health-Ade Kombucha creates feel-good, bubbly beverages with gut health benefits so you can follow your gut and show the world what you’re made of. The brand started in the Brentwood Farmers Market in 2012, and today is sold nationwide in over 65,000 stores, including Whole Foods Market, Sprouts, Safeway / Albertsons, Kroger, Publix, and Target. All Health-Ade products are naturally fermented with high-quality ingredients and are certified organic, non-GMO, gluten-free, and vegan.
Funday, founded in 2020, is a branding and advertising agency that believes that fun can be found in every project they work on. With a team of 50+ industry experts and entrepreneurs, their expertise spans strategy, breakthrough creative, and production.
For press inquiries, please contact Health-Ade directly.
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